Over the past several weeks, our club has taken to heart the work plan laid out by District Governor Andy Eads and is preparing to apply those ideas to our club to increase membership, attendance and projects to benefit our community.
| Lake Ray Roberts Rotary SWOT Analysis | |
|---|---|
StrengthsOrganized Flag Program Healthy Fund Balance Involvement of current membership Supportive of Community Positive community exposure Strong internal club relationships Integration with other groups in community Growing membership Investing in future generations through Senior Scholarships / RYLA Work on Food Insecurity (Rotary Cornerstone Effort) through support of Shepherd's Storehouse, Hope Door and LOVEPacs Work on Literacy (Rotary Cornerstone Effort) through donations of dictionaries to elementary school students | WeaknessesLack of local business members Lack of younger members Time of meeting could be detriment Community may not be aware of Rotary's principles Not enough information of community needs Low attendance at meetings Culture that doesn't make people feel welcome Intentional expansion efforts into Aubrey and surrounding areas\ Lack of internal education about Rotary No promotional materials |
ThreatsAging membership / organization: Losing history and not passing it on Cultural changes & generational differences: How do we transform our organization to meet all generational needs Flag Program cannot grow without more people or solutions to expand the program Finding members to grow into Leadership Opportunities Resistance to change Not behaving according to the Four Way Test | Areas of ConcernAddressing growth of membership (Under 40 / Business Owners / New Pilot Point citizens) Community Networking & Resources (Community doesn't know what Rotary is / Need more knowledge of other organizational purposes) Being a Rotarian (Low attendance at meetings, participation by members in activities) Club Culture (Perfect Culture perception / Cultural changes / Leadership training / Resistance to Change) |